Monday, 23 September 2013

Parle Products

Parle Products is one of the Oldest and most famous Bakers in India. After its division from the parent Parle Group it has come up with various brands which have gained wide popularity across the country. Parle Product’s fame and familiarity is undeniable. Considering its extensive reach, the brand Parle is known and recognized by everyone. Over the years, Parle’s sweets and biscuits have become a household name. From kids to adults, everyone loves and cherishes these treats. 

Biscuits , Cookies and Crackers

Some of the famous Biscuit Brands owned by Parle Products are Parle-G (G mane Genius :P), Monaco, Krack Jack & Hide and Seek. There would be a chosen few among us who might not have had Parle-G in their child hood. Parle has also entered into the new trend of Low Fat, Health conscious biscuits through " Parle Actifit Digestive Marie". As of 2012, Parle Products owns a dominant market share of about 35% in biscuits.

Below is a detailed list :

Parle G                     Monaco                Krack Jack

Hide and Seek          Parle Marie           Milano

Golden Arcs             Kreams                 Milk Shakti

20-20 Cookies         Festo                    Jam In

Gold Star                  Happy Happy       Coconut

Toffees & Snacks

Parle Products houses some of the most favourite toffees of India like Melody, Mango Bite and Poppins. Also its Namkeen is widely avaialable across India. A detailed list is as below.

Londonderry                   Melody                     Mango Bite

Chox                              Kacha Mango Bite    Poppins

Mazelo                           Kismi Bar                  Fruit Drops

Fulltoss                           Namkeeen                Parle Wafers

To support the production of its varities Parle has established factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh, Haryana and Neemrana, Rajasthan. These are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 10 manufacturing units and 75 manufacturing units on contract.

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