Wednesday, 25 September 2013

Apollo Tyres

                  Apollo Tyres Ltd is the world's 17th biggest tyre manufacturer, with annual consolidated revenues of Rs 127 billion in FY 2012-13. It was founded in 1976. Its first plant was commissioned in Perambra, Kerala. The company now has four manufacturing units in India, one in South Africa, two in Zimbabwe and 1 in Netherlands.It has a network of over 4,000 dealerships in India, of which over 2,500 are exclusive outlets. It gets 59% of its revenues from India, 28% from Europe and 13% from Africa.

                  Today, the company owns 6 key brands — Apollo, Dunlop (brand rights for 32 African countries), Kaizen, Maloya, Regal and VredesteinWhile brands Apollo, Dunlop and Vredestein comprise of tyres across categories — from passenger and commercial vehicles to off highway tyres, the remaining 3 brands are more product category specific. Regal and Kaizen focus on the truck-bus tyre segment while Maloya operates within the passenger vehicle tyre category.

                   In June of 2013 it was reported that Apollo Tyres was planning on buying out  US - Based Cooper Tyres & Rubber Company whcih is the 10th largest tyre manufacturer in the world. If this deal goes through Apollo tyres would become the 7th largest Tyre Company in the World. Also this acquisition is biggest ever by an Indian Company in automobile sector.

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