Tuesday, 24 September 2013

Parle Bisleri

                A Company name which is in itself a brand that pioneered the concept of mineral water, bottled with its distinct green label, Bisleri, today, is a household name. In my own experience i have seen common man from company executives to a daily wager asking for a bottle of Bisleri when it comes to buying Mineral Water. It sure is a generic name for bottled water in India. With a market share of 36% Bisleri undoubtedly leads the market of Mineral Water in India.

                Bisleri was originally an Italian company created by Signor Felice Bisleri, who first brought the idea of selling bottled water in India. Bisleri originated in Italy in a place called Nocera Umbra from a spring called Angelica. In 1965, it was introduced in Mumbai in glass bottles in two varietes - bubbly & still. In 1969, it was bought over by Parle. Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers

               Bisleri today has three products - Bisleri Mineral Water, Bisleri Soda & Vedica natural spring water. Powered by 17 owned plants, 33 co-packers, 11 franchisees and a wide distribution and retail network pan India, Bisleri is at the centre of the Aqua Green Revolution.

Also read more about Parle : http://desibrandz.blogspot.in/2013/09/the-parle-saga.html

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