Thursday, 26 September 2013


Once upon a time, in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know today as Britannia. Wadia group holds a majority stake of 50.96% in this company.

Ever Since the beginning Britannia focused on quality and value of their products. As a result, during World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of "service biscuits" to the armed forces. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm. The following year, Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs. 100 Crores revenue mark.

In 1997, the company unveiled its new corporate identity - "Eat Healthy, Think Better" - and made its first foray into the dairy products market. In 1999, the "Britannia Khao, World Cup Jao" promotion further fortified the affinity consumers had with 'Brand Britannia'.

Brands of Britannia:

Britannia Tiger: One of the biggest brands in the kids segment, has re-invented itself by offering new Tiger, enriched with growth nutrients and comes with the credo of 'Roz Badho'.

Britannia Good Day: Classic cookies which can really make us " Feel Good " 

Britannia NutriChoice: First Indian biscuits launched in the'Diabetic Friendly’ and ‘Heart Friendly’ cookies category with variants using oats and Raagi.

Britannia Veg Cakes: is every vegetarian's dream come true! 100% vegetarian cake with all the softness and delight and with Zero Cholesterol.

Britannia Treat: which comes in exciting flavors, and the new Treat Fruit Rollz!! Which comes in four masti fruit flavours - Juicy Apple, Strawberry Surprise, Tangy Orange and Delicious Dates!

Britannia Vita Marie Gold: the perfect companion for Tea

Britannia 50 50 Maska Chaska:  flavored in the classic American Cream and Onion style

Britannia Nice Biscuit: Biscuits in Coconut Flavour

Britannia Pure Magic:  rich and creamy dessert in flavours of chocolate and vanilla cream

Britannia Bourbon: Absolutely delicious bourbon cream sandwiched with Choco biscuits.

Britannia Little hearts: heart shaped sugar coated bakes which really do win one’s heart !!

In 2002, Britannia's New Business Division formed a joint venture with Fonterra, the world's second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born. Britannia holds an equity stake in Dynamix Dairy and outsources the bulk of its dairy products from its associate. Its main competitors are Nestlé India, the National Dairy Development Board, and Amul

In recognition of its vision and accelerating graph, Forbes Global rated Britannia 'One amongst the Top 200 Small Companies of the World', and The Economic Times pegged Britannia India's 2nd Most Trusted Brand. Today Britannia holds a major market share of around 33% in India and works under the platform 'taste bhi, health bhi'

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